Understand Your Market By The Numbers Access, Analyse and Visualise Market Research Data Online
Draw insights from South Africa’s richest datasets from various fields and sources.
The Data Portal includes access to demographics, product and brand attitudes, financial habits, credit rating and online behaviour within the population, as well as so much more. Whatever business you’re in, we have the data necessary to inform key decisions.
You don’t need to be an expert to use our data; we make it simple and accessible. We’ve done the heavy statistical and methodological work, so that you don’t have to. We use the data for our research and consulting projects, so have selected the best data and validated the integrity and accuracy of the data. Our team of statisticians, data scientists, actuaries and developers have ensured that you can quickly and intuitively find the data to answer your questions.
With a wealth of expertise in merging and enriching datasets from a variety of external sources (from deeds to credit bureau to census to surveys), we understand that the analysis is only as reliable as the data that inspired it. That is why we have curated only the best and most accurate datasets available.
We enhance data through structure and categorization. We give you the tools to quickly search datasets for the data you want, to communicate findings through visualisations and even to use past data to forecast future trends. Many widely-accepted market and audience segmentations are built into the Data Portal, but you can also build your own customised segments, and view data per segment.
You don’t have to understand the maths to make use of them, we’ve done that for you. And if you do need help, our support team of data experts is available to assist.
Although the Data Portal includes access to the best datasets available, you might generate your own data. You can upload it to the Data Portal, and make use of all the advanced analytics functionality and visualisation tools. Combine it with existing datasets to create a complete story from all relevant data.
Generate dynamic visual dashboards to conveniently demonstrate high-level trends across your datasets. These dashboards can be saved, updated and shared with others. Create dashboards to track KPIs, market movement or to show support for strategic business decisions.
Subscribe to the data package that suits your needs. The Consumer Portal gives you access to a large variety of powerful market research datasets. The Credit Portal provides access to the South African credit consumer and loan landscape. There is also an extensive selection of premium datasets available on request.
The following features are available across all Data Portal packages and pricing options. Various packages and prices are available, primarily determined by the type of data you need.
Use the trending tool to identify and measure trends in the data. Our forecasting tool takes this one step further, using automated linear regression to forecast future statistics based on historical data. Use it to predict the[...]
Where existing variables and derived fields don't give you the full picture, create your own custom segments and segmentations and look at the data however you want. Create a 'Luxury Vehicle competitors' segment from a list[...]
In addition to accessing the existing datasets, you can also upload your own data to the portal: Whether from tracking studies, transactional data or whatever other data it might be. There’s no need to learn how to use new[...]
Build your own story with metrics and visualisations from our datasets (or your own) using our dashboarding functionality. Create multiple dashboards to compare data across time periods, between market[...]
Download your data queries straight from the Data Portal into an Excel pivot table or just into a spreadsheet or CSV file. Using the Data Portal plugin for Excel, you can continue to use Data Portal functionality with the data[...]
Eighty20 has been one of South Africa’s most reputable research and data consultancies since 2001 and is home to dozens of statisticians, developers, programmers, mathematicians, researchers and actuar[...]
(Annual Commitment)
At Eighty20, we live and breathe data. We have ensured that all the data in the Data portal is formatted and structured in the most useful manner possible, one that facilitates easy and correct understanding. We know how to do this, because we use the data day in and day out in our business, providing powerful insights on South African consumer and financial behaviour.
The following infographic was created using data and analysis tools available on the Credit Portal.
Eighty20 has been consulting on big data and research analytics for over 13 years, serving some of SA’s biggest businesses and most influential social development organisations. For 12 of these years, we have offered the Data Portal as a powerful web-based market analytics tool to our clients. Here is what some of our clients have said
about it.
The strategic and actionable data rich reports, Insights into the SA marketplace and consumer behaviour, interactive events, cross tabulation tools and data supplied by Eighty20, has positively supported the objectives of Vodacom’s reference and research division for many years
Eighty20 is wonderful to work with. They play a critical role in providing market research, data and advice for the South African market which has clear and positive impact on our long term strategic direction for our clients
Over the years we have worked with many consulting companies of varying degrees of proficiency and ability. Eighty20 ranks as one of the very best. They combine a huge intellectual capacity with a real level of concern for our business, and that is extremely rare in today’s business world. I would recommend them without hesitation as a brilliant resource, and the company that has them as a consultant is indeed very fortunate.
I know Eighty20 well and have been exposed to various of their research projects over the past few years.
I’ve always found them highly professional in their business dealings, with a dedicated team of researchers who deliver work of a very high standard. More importantly, they are able to pull together data from various sources, including their own field work, to provide meaningful management information, as well as key insights for strategic planning. Their reports are comprehensive and I place a high level of trust in the accuracy thereof. They also represent the data in a fresh, visually appealing way, to create interest. Furthermore, I’ve found them always keen to address any specific queries.
I can highly recommend Eighty20
Not being able to access Eighty20's Data Portal is the strategic equivalent of forgetting your cell phone at home.
